Aug 19, 2025

Affinity Interactive Announces Revitalized Silver Sevens Hotel & Casino

Affinity Interactive Announces Revitalized Silver Sevens Hotel & Casino

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Upgraded Amenities Reinforce Classic Vegas Value

 

LAS VEGAS --(BUSINESS WIRE)-- August 19, 2025 - Affinity Interactive, a leading omni-channel media andgaming operator, today announced the latest enhancements to the guestexperience at Silver Sevens Hotel & Casino (“Silver Sevens”), reinforcingits reputation as one of Las Vegas’ most accessible destinations for gaming,dining, and entertainment.

“Silver Sevens has long been a destination for both tourists and locals drawn to itsoutstanding dining, gaming, and entertainment options and its unbeatable value,”said Scott Butera, Chief Executive Officer of Affinity Interactive. “Maintaining that value proposition and convenience, while continuing to offer a classic Vegas experience, has been our focus in further enhancing all aspects of theguest experience. With our refreshed rooms and suites and a wide variety of newand updated amenities, including a remodeled lounge and a new location of the Delirious Comedy Club beginning August 22, 2025, visitors will be able to enjoyall the value Silver Sevens offers.”

 

The updated SilverSevens will offer guests:

· 320 Refreshed Rooms & Suites: Modernized accommodation at all-inclusive rates with no hidden fees and free parking.

· Remodeled Se7en Sins Lounge: Lounge remains an iconic fixture among Vegas sports fans, now offering weekly entertainment from live music to complimentary pay-per-view events every weekend.

· Live Radio Broadcasts: Unnecessary Roughness on Raider Nation Radio airs live every Thursday (2:00 to 5:00 p.m.PT) during the pro football season.

· Expanded Gaming & Leisure: The WilliamHill Race & Sports Book and 6,500-square-foot pool and deck deliver a variety of gaming and recreation options.

· Newly Opened Delirious Comedy Club: A new Silver Sevens location of storied comedy club, with live shows from Thursday through Sunday.

· 5,000-Square-Foot Conference Space: Flexible meeting and event space suited for corporate off-sites, galas, and private celebrations.

· Classic Vegas Dining: A range of dining options, from City Café’s famous Sunday Only Chicken Sandwich to $3 beers andshots, available all day, every day. Guests can also enjoy the Neighborhood Love program, with exclusive discounts at select local restaurants.  

· Convenient Access: Minutes from Harry Reid International Airport, with complimentary guest shuttle service and ample on-site parking.

· Nevada A-Play Rewards: Members of AffinityInteractive’s loyalty program, A-Play Club, can earn and accelerate tier statusacross both Silver Sevens Hotel & Casino and Primm Valley Resort.

For additionalinformation, please contact PR@Affinitygaming.com.

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Upgraded Amenities Reinforce Classic Vegas Value

 

LAS VEGAS --(BUSINESS WIRE)-- August 19, 2025 - Affinity Interactive, a leading omni-channel media andgaming operator, today announced the latest enhancements to the guestexperience at Silver Sevens Hotel & Casino (“Silver Sevens”), reinforcingits reputation as one of Las Vegas’ most accessible destinations for gaming,dining, and entertainment.

“Silver Sevens has long been a destination for both tourists and locals drawn to itsoutstanding dining, gaming, and entertainment options and its unbeatable value,”said Scott Butera, Chief Executive Officer of Affinity Interactive. “Maintaining that value proposition and convenience, while continuing to offer a classic Vegas experience, has been our focus in further enhancing all aspects of theguest experience. With our refreshed rooms and suites and a wide variety of newand updated amenities, including a remodeled lounge and a new location of the Delirious Comedy Club beginning August 22, 2025, visitors will be able to enjoyall the value Silver Sevens offers.”

 

The updated SilverSevens will offer guests:

· 320 Refreshed Rooms & Suites: Modernized accommodation at all-inclusive rates with no hidden fees and free parking.

· Remodeled Se7en Sins Lounge: Lounge remains an iconic fixture among Vegas sports fans, now offering weekly entertainment from live music to complimentary pay-per-view events every weekend.

· Live Radio Broadcasts: Unnecessary Roughness on Raider Nation Radio airs live every Thursday (2:00 to 5:00 p.m.PT) during the pro football season.

· Expanded Gaming & Leisure: The WilliamHill Race & Sports Book and 6,500-square-foot pool and deck deliver a variety of gaming and recreation options.

· Newly Opened Delirious Comedy Club: A new Silver Sevens location of storied comedy club, with live shows from Thursday through Sunday.

· 5,000-Square-Foot Conference Space: Flexible meeting and event space suited for corporate off-sites, galas, and private celebrations.

· Classic Vegas Dining: A range of dining options, from City Café’s famous Sunday Only Chicken Sandwich to $3 beers andshots, available all day, every day. Guests can also enjoy the Neighborhood Love program, with exclusive discounts at select local restaurants.  

· Convenient Access: Minutes from Harry Reid International Airport, with complimentary guest shuttle service and ample on-site parking.

· Nevada A-Play Rewards: Members of AffinityInteractive’s loyalty program, A-Play Club, can earn and accelerate tier statusacross both Silver Sevens Hotel & Casino and Primm Valley Resort.

For additionalinformation, please contact PR@Affinitygaming.com.

About

ZCG

ZCG is a leading, privately held global firm with approximately $8B of AUM* comprised of three dynamic, cross-disciplinary platforms: private markets asset management, business consulting services, and technology development and solutions.

ZCG’s investors are some of the largest and most sophisticated global institutional investors including pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies.

For almost 30 years, ZCG Principals have invested tens of billions of dollars of capital.

ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information on ZCG, please visit www.zcg.com.

About

Affinity Interactive

Affinity Interactive is anomni-channel media, online, and gaming industry leader with an expanded suiteof casino and online gaming offerings. Combining leading regional casinos inNevada, Missouri and Iowa with advanced technology, digital and media platforms,and an online betting presence, Affinity Interactive has nearly 1 millioncombined customers and is positioned to capitalize on the continued momentum insports betting and iGaming globally. Affinity Interactive companies alsoinclude: the iconic Daily Racing Form, “America's Turf Authority since 1894”for horse racing and sports enthusiasts throughout North America, one ofAmerica’s fastest-growing online and mobile wagering platforms; and DRF Sports,which provides fans with exclusive up-to-date sports betting stats, insightsand analysis on all major U.S. sports and leagues. For more information, pleasevisit affinityinteractive.com and DRF.com.

Affinity Interactive is a portfolio company of ZCG Private Equity,the private equity arm of ZCG, a leading, privately held global firm.

About

ZCG

ZCG is a leading, privately held global firm with approximately $8B of AUM* comprised of three dynamic, cross-disciplinary platforms: private markets asset management, business consulting services, and technology development and solutions.

ZCG’s investors are some of the largest and most sophisticated global institutional investors including pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies.

For almost 30 years, ZCG Principals have invested tens of billions of dollars of capital.

ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information on ZCG, please visit www.zcg.com.

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