Affinity Interactive Unveils New and Updated Amenities at Primm Valley Resort & Casino

Expanded Entertainmentand Lodging for Guests

LAS VEGAS --(BUSINESS WIRE)-- August 11, 2025 – AffinityInteractive, a leading omni-channel media, online, and gaming operator, todayannounced new and updated amenities at Primm Valley Resort & Casino (“PrimmValley”) to enhance the guest experience while maintaining the property’shallmark affordability and convenience.

“For decades, Primm Valley hasserved as an iconic destination for guests seeking a high-value resort andcasino getaway,” said Scott Butera, Chief Executive Officer of AffinityInteractive. “Our latest upgrades honor that legacy while reintroducing thisproperty to travelers from California, Nevada, and beyond. From refreshed roomsand expanded dining options to an unmissable fall event lineup, thistransformation blends the character of the original Primm Valley with modernamenities and experiences that capture the value, mystique, and excitement thatmade Las Vegas famous.”

The new and updated amenities include:

· Getaway to Nevada: The first destinationalong the Interstate 15 corridor into Southern Nevada, offering travelers animmediate taste of gaming, dining, relaxation, and entertainment.

· The Region’s First LED Marquee: Astriking three-sided LED sign, spanning nearly 100 feet high and 60 feet wide, nowstands at mile marker 1 on Interstate 15. Serving as a new landmark and premieradvertising opportunity, it reaches more than 50,000 drivers daily. Forinquiries, email adsales@affinitygaming.com.

· Refreshed Guest Rooms and Event Space: Approximately600 renovated rooms and suites, an 11,000-square-foot buffalo-shaped pool, and 25,000square feet of convention and event space.

· Expanded Dining and Travel Centers: Twonew dining concepts, The Diner and The Saloon, plus two travelcenters with fast food options, roadside refreshments, and charging capacityfor more than 30 electric vehicles.

· Bonnie & Clyde Car Exhibition: Theiconic getaway car is now on display 24/7 next to The Saloon.

· Fall Entertainment at the Star of the DesertArena: Starting August 30 with Grupo Cañaveral, with a fullfall concert and show lineup announced soon.

· Live WeekendMusic: Enjoy live performancesevery Friday and Saturday at The Saloon.

· The Lotto Store: Offering Southern Nevada’s first opportunityalong Interstate 15 to play select lottery games with access on Exit 1.  

· NevadaA-Play Rewards Club Alignment:Guests can now accelerate tier status earnings by playing at both Primm ValleyResort & Casino and Silver Sevens Hotel & Casino.

Media are invited to tour Primm Valley Resort & Casino and exploreits new amenities on September 27, 2025. For additional information, please contact PR@Affinitygaming.com.