Affinity Interactive Unveils New and Updated Amenities at Primm Valley Resort & Casino

Expanded Entertainmentand Lodging for Guests

LAS VEGAS --(BUSINESS WIRE)-- August 11, 2025 – Affinity Interactive, a leading omni-channel media, online, and gaming operator, today announced new and updated amenities at Primm Valley Resort & Casino (“Primm Valley”) to enhance the guest experience while maintaining the property ’shall mark affordability and convenience.

“For decades, Primm Valley hasserved as an iconic destination for guests seeking a high-value resort and casino getaway,” said Scott Butera, Chief Executive Officer of Affinity Interactive. “Our latest upgrades honor that legacy while reintroducing this property to travelers from California, Nevada, and beyond. From refreshed rooms and expanded dining options to an unmissable fall event lineup, this transformation blends the character of the original Primm Valley with modern amenities and experiences that capture the value, mystique, and excitement that made Las Vegas famous.”

The new and updated amenities include:

· Getaway to Nevada: The first destinationalong the Interstate 15 corridor into Southern Nevada, offering travelers an immediate taste of gaming, dining, relaxation, and entertainment.

· The Region’s First LED Marquee: A striking three-sided LED sign, spanning nearly 100 feet high and 60 feet wide, now stands at mile marker 1 on Interstate 15. Serving as a new landmark and premieradvertising opportunity, it reaches more than 50,000 drivers daily. For inquiries, email adsales@affinitygaming.com.

· Refreshed Guest Rooms and Event Space: Approximately 600 renovated rooms and suites, an 11,000-square-foot buffalo-shaped pool, and 25,000 square feet of convention and event space.

· Expanded Dining and Travel Centers: Two new dining concepts, The Diner and The Saloon, plus two travel centers with fast food options, roadside refreshments, and charging capacity for more than 30 electric vehicles.

· Bonnie & Clyde Car Exhibition: The iconic getaway car is now on display 24/7 next to The Saloon.

· Fall Entertainment at the Star of the Desert Arena: Starting August 30 with Grupo Cañaveral, with a fullfall concert and show lineup announced soon.

· Live Weekend Music: Enjoy live performances every Friday and Saturday at The Saloon.

· The Lotto Store: Offering Southern Nevada’s first opportunityalong Interstate 15 to play select lottery games with access on Exit 1.  

· Nevada A-Play Rewards Club Alignment: Guests can now accelerate tier status earnings by playing at both Primm Valley Resort & Casino and Silver Sevens Hotel & Casino.

Media are invited to tour Primm Valley Resort & Casino and exploreits new amenities on September 27, 2025. For additional information, please contact PR@Affinitygaming.com.