VENU+ and Famous Brands International Announce Licensing Agreement to Expand Iconic Retail Concepts into Airports, Amusement Parks, Arcades & Family Entertainment Centers
VENU+ and Famous Brands International Announce Licensing Agreement to Expand Iconic Retail Concepts into Airports, Amusement Parks, Arcades & Family Entertainment Centers
Adds Mrs. Fields® and TCBY® to VENU+’s growingbranded retail platform
NEW YORK--(BUSINESS WIRE)-- VENU+, a leading provider of experience-enhancing, revenue-generatingsolutions for the entertainment and attractions industry and a portfoliocompany of Z Capital Group (“ZCG”), today announced a licensing agreement with Famous BrandsInternational (“Famous Brands”), the internationalfranchising business for globally renowned brands Mrs. Fields® and TCBY®.
Under the agreement, VENU+ is licensed toincorporate Famous Brands’ intellectual property, marketing assets, andfranchised location offerings into bundled commercial proposals tailored forhigh-traffic, non-traditional environments including airports, amusement parks,arcades and family entertainment centers.
The collaboration positions VENU+ as astrategic growth channel for experiential retail expansion. By combining FamousBrands’s globally recognized consumer brands with VENU+’s established venuenetwork and technology-enabled platform, the companies aim to deliver scalable,revenue-generating retail solutions designed to enhance guest engagement andunlock incremental revenue streams for operators.
Famous Brands provides brand stewardship,franchise training, marketing support, and established supply chaininfrastructure, while VENU+ drives venue development, commercializationstrategy, and customer acquisition across its portfolio of venue relationships.
“This agreement strengthens VENU+’s brandedretail platform and expands our ability to deliver turnkey revenue solutionswithin experiential destinations,” said John Dunlap, Chief Executive Officer atVENU+. “Partnering with established brands like Mrs. Fields and TCBY enhancesour value proposition for venue operators seeking recognizable conceptssupported by disciplined operational infrastructure.”
The addition of Mrs. Fields® and TCBY®complements VENU+’s growing portfolio of licensing collaborations, includingconcepts such as Chevys Fresh Mex, Sol Mexican Cocina, and Solita Tacos & Margaritas, restaurant brands that are part of the recently announced Apex Hospitality platform.
Together, these partnerships expand VENU+’sability to bring established, high-performing restaurant and quick-serviceconcepts into non-traditional retail environments worldwide, providingoperators with structured, scalable expansion solutions and brands with accessto experiential destinations beyond traditional storefronts.
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